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Principles of marketing | Library

Principles of marketing

Course Information
Course name: 
Principles of marketing
Faculty: 
Notes

This guide provides a list of key learning resources of the course, curated by IU Library over time. The list is for reference only, students please consult your course instructors for confirmation.

Faculty's Resources Guide

Key Resources (available in the library - accumulated)
TitleAuthorYearPublisher
Principles of Marketing, 15th ed.Philip Kotler2014Harlow, England: Pearson Education Limited, 2014.
Contemporary Marketing, 19th ed.[Digital course, Cengage]Louis E. Boone, David L. Kurtz2022Cengage
Principles of marketing, 18th ed.Philip Kotler; Gary Armstrong2021Pearson
Principles of Marketing, Global Edition[e-Text, VTS]Gary T. Armstrong2021Pearson International Content
Digital marketing: Strategy, implementation and practice, 8th ed.Dave Chaffey, Fiona Ellis Chadwick2022Pearson

 
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