Philip Kotler; Gary Armstrong
Dave Chaffey, Fiona Ellis Chadwick
Malcolm Smith
R. Stafford Johnson
John T. Zietlow, Mattew Hill, Terry S. Maness
Jeff Madura
Charles Lipson
John C. Hull
Joseph C. Paradi, H. David Sherman, Fai Keung Tam
William B. Brueggeman, Jeffrey D. Fisher
Stormy Attaway
Alexander Osterwalder and Yves Pigneur
