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Marketing strategy | Library

Marketing strategy

Course Information
Course name: 
Marketing strategy
Program(s): 
Public Management (Master)
Faculty: 
Center for Public Management
Notes

This guide provides a list of key learning resources of the course, curated by IU Library over time. The list is for reference only, students please consult your course instructors for confirmation.

Faculty's Resources Guide

https://library.hcmiu.edu.vn/libguide/

Key Resources (available in the library - accumulated)
TitleAuthorYearPublisher
Marketing management, 16th ed.Philip Kotler, KevinLane Keller, Alexander Chernew2022Pearson

 
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